Jason Tanaka

From an early age, I’ve found genuine happiness in helping people be awesome — in seeing others uncover their strengths, move past challenges, and achieve what once felt out of reach. Coaching, for me, isn’t about giving directions or delivering answers; it’s about creating the space and clarity for people to find their own. My role is to help you see possibilities you might have missed, gain confidence in your choices, and build momentum toward the outcomes that matter most to you. I believe deeply that we all need perspectives outside our own. A great coach brings a different lens — one that reveals blind spots, highlights hidden opportunities, and helps you navigate the path from intention to action. When someone’s only agenda is to help you get where you want to go, the result can be transformative. That’s the essence of what I aim to bring to every conversation: focus, perspective, and a belief in your potential.

Over the years, I’ve helped numerous clients move through complex professional and personal challenges to create outcomes they’re proud of. Sometimes that means helping a leader find calm and clarity in a high-stakes decision; other times, it’s guiding a team through a period of reinvention or an individual toward greater confidence and purpose. The formal coaching sessions are only part of it — I’ve applied the same approach with board members, executives, clients, employees, and peers throughout my career. In every case, the goal is the same: to help others find their best selves and the strategies that work uniquely for them. Professionally, I bring a player’s perspective, not an academic’s. I’ve co-founded companies in the software and financial services industries and served as an executive across organizations of all sizes. I understand firsthand the pressures, trade-offs, and uncertainties that come with leadership. That experience allows me to coach from empathy and realism — bridging vision and execution, strategy and people, ambition and a healthy lifestyle. My coaching style is grounded in curiosity, candor, and collaboration.

I ask questions that surface clarity, challenge assumptions, and reconnect people to their own agency. I believe the most lasting growth happens when individuals take ownership of their insights and actions — when they don’t just know what to do, but feel why it matters. At its core, my work as a coach is about helping others live and lead with greater purpose, presence, and effectiveness. It’s about being the trusted partner who stands beside you — not to steer, but to illuminate, support, and help you move toward the version of yourself you most want to become.